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For Startups – Strategic People Partner for Fundable Teams
Your Missing Co-Founder – for People
You've got the tech sorted, the commercial side covered, but there's this massive gap that no one talks about in the startup world. Who's actually building your team strategy? Who's making sure your equity structure doesn't become a nightmare when investors start asking questions? Who's thinking about culture before it becomes a problem?
Most founders wing it. They hire their mates, split equity based on gut feeling, and hope it all works out. Sometimes it does, often, it doesn't.
Investors don't just back products; they back teams, structures, and founders who've thought beyond the next sprint to actually building something sustainable. That's where the people strategy comes in, and that's where most brilliant founders hit a wall.
Reality Check
Most startups fail because of people problems, not product problems.
Co-founders fall out. Early hires don't work out. The culture goes toxic. The equity structure becomes a mess. Investors walk away because they don't trust the team dynamic.
It’s not bad luck, it’s a system failure — and the good news is, it’s entirely preventable. With the right framework, the right conversations, and the right structure from day one.
What We Offer (and Why It's Different)
Who We're NOT For
We're not your HR department. We don't do payroll, write policies, or sort out your office biscuit situation. We're also not management consultants who'll spend three months telling you what you already know.
We're strategic people partners who understand that startup people challenges are different. You can't just copy what big companies do. You need approaches that work when you're moving fast, resources are tight, and every hire matters.
We work with you one-on-one, starting from where you are. Whether you're pre-raise, pre-product, or post-panic, we tailor support that makes sense — building people strategy around your actual business goals, systems that grow with you. Fast, flexible, with a founder-first approach.
We help you:
Find and align your co-founding team
Build a compensation and equity structure investors respect
Map out your early hires and headhunt them for you
Craft a people narrative for your pitch that actually builds trust
Build performance and culture systems that can scale without going "corporate"
The Fundable™ Sprint — Tailored Programme for Pre-Seed/Seed Teams
A 30-day intensive programme designed specifically for founders raising their first serious round.
What you walk away with:
A pitch-deck-ready people strategy
Co-founder and team structure that makes sense
Equity & compensation frameworks that scale
Weekly strategy sessions
Confidence to handle investor questions
We get that early-stage cash can be tight. We’re open to equity-based models and flexible structures — because we believe in long-term wins, not short-term fees.
If you're ready to build something investors actually believe in — let's talk
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